Category Archives for "Email"

Mar 11

6 Biggest Email Marketing Mistakes To Avoid

By Business Fluid | Email

Are you reaping the goldmine sitting in your contact list? If you’re reading this, you know that there is good business waiting in that list. Done right, you can make money off of every email you send. The Direct Marketing Association found that email marketing has a return-on-investment of 4300%1. 4300%! It’s considerably more effective […]

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Sep 25

Australian Privacy Principles Updated March 2014

By Carl Bischoff | Email

 From 12 March 2014, the Australian Privacy Principles (APPs) will replace the National Privacy Principles and Information Privacy Principles and will apply to organisations, and Australian Government (and Norfolk Island Government) agencies. Of most interest is APP 7 on direct marketing An organisation may only use or disclose personal information for direct marketing purposes if […]

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