Google Penguin 3 Update & Recovery 2014

By Carl Bischoff | SEO

Oct 20

Well it has been 12 months but it is finally here Penguin 3.0 was released over the last weekend. Background is the penguin update targets sites using manipulative link building tactics. With many eagerly awaiting this update it will as usual take time for the dust to settle and effects to be seen. google-penguin-magnifying-glass
Barry brought this to our attention here; http://searchengineland.com/google-releases-first-penguin-update-year-206169

Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
Penguin 2.1 on Oct 10, 2013
Penguin 3.0 on October 17, 2014 (impacting 1% of queries)

google-penguin-magnifying-glass

I have done a lot of work on penguin recovery over the last few years and the path back is not easy. Not only do you need to clean up your backlinks, but you also need a ongoing plan to get your rankings back or maintain and improve them. There are no shortcuts in seo and obvious optimisation work is now under massive scrutiny.  Some things to watch out for are;

  • over use of keyword anchor text in backlinks
  • the quality and relevance of sites linking back to you
  • blogroll links
  • mass directory links
  • forum spam

Examples of latest links being hit;

  • Web 2.0’s
  • SPAM -> GSA, SENuke, Ultimate Demon, Magic Submitter

One of supposed pluses of the new update is that Google will be able to release updates more quickly. I really hope that is the case because whilst submitting link disavow lists, in most cases go straight into the system ‘no humans involved’ [according to a Tweet by Google’s John Mueller @johnmu], the algorithm stills needs to be run before they have any effect.

Matt Cutts said; “It does demote web results, but it’s an algorithmic change, not a penalty. It’s yet another signal among over 200 signals we look at.”
If you have been hit by the algorithm or have a manual penalty, we offer high quality recovery services, get in touch.

 

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(4) comments

Ben Walker October 20, 2014

Awesome stuff Carl – it will be interesting to see if traffic heads down, up or stays the same!

I’ve noticed a drop off in search impressions (via insights in webmaster tools) over the past couple of weeks… But recently have bounced up again to well over what was previously.

We’re coming up to 2,000 sessions per month on the main website shortly, so an exciting time!! (and just over 1,000 sessions for the cafe and personal blog website too)…

Cheers,
-Ben

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    Carl Bischoff October 21, 2014

    Hey Ben good to hear positive trend, likely this release is not fully done yet normally takes a little while to take full effect. I am noticing some sites rankings improve which is just great
    Carl

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Carl Bischoff October 22, 2014

Pierre Far on Google plus today stated;

“Penguin update rolling out

On Friday last week, we started rolling out a Penguin refresh affecting fewer than 1% of queries in US English search results. This refresh helps sites that have already cleaned up the webspam signals discovered in the previous Penguin iteration, and demotes sites with newly-discovered spam. ”
https://plus.google.com/u/0/+PierreFar/posts/NURBpsNpef4

It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks.

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Carl Bischoff December 12, 2014

Update from Google;
That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now.

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