According to a research done by Chitika, Google’s first page generates about 92% of all traffic. How does your business website rank in SERPs? [search engine results pages] If it is beyond the first or second page, chances are that your competition is snatching up the high-quality leads you need to grow your business.
Search Engine Optimisation Tips for Small Businesses
Worried that you do not have the resources to keep up with the big guys? Here are seven relatively simple, cost-effective steps you can take to improve your visibility in SERPS:
You can have a great design and hire the best SEO professional money can buy, but without good content, your website will never see the light of day in search engine results. Your website content should be original, relevant, high quality, and show that you are a thought leader in your industry.
It can be difficult to rank for popular keywords, especially if you are a new business or you have a lot of competition. By using handy keyword research tools like the Google AdWords Keyword Planner, you can find new keyword ideas, including long-tail keywords, that you can incorporate throughout your website content to help you rank more favourably in search results.
Link building still matters. By linking to others and generating quality incoming links to your site, you draw more traffic and improve your rank. Also, link your internal pages together whenever possible to help with indexing. Beware of overuse of keyword anchor text in your links, it is good practice to use your Brand and Url in anchor text these days.
By creating a business blog, you are increasing your chances of being noticed in SERPs exponentially. In fact, a study by ContentPlus found that websites with blogs had 434% more indexed pages and 97% more indexed links than their blogless counterparts. Post frequently and include quality, relevant content that caters to your target customers. Need some blogging ideas? Focus on posts that address customers’ pain points, solve problems, provide valuable instruction, or even entertain readers.
The Content Marketing Institute recently reported that about 23% of the time users spend on the internet is spent on social media sites. With 80% of respondents being blog readers, it is natural that they would be sharing their favorite blog posts on their social media platforms. This highlights the importance of having a strong social media presence and an active blog. (Learn more about planning a great social media strategy that gets results.)
Technical SEO factors like making your site search engine friendly with a simple site structure, navigation, and URL structure that search engines can easily follow are key. On the design end, keep it clean and user-friendly so your visitors can easily find what they are looking for.
Perhaps one of the most effective and inexpensive ways to increase organic search traffic is with content marketing. By creating and distributing useful content across all of your digital marketing channels, you will naturally produce links and generate social shares.
By using the tips above, you can greatly improve your business website’s search rankings and drive more traffic to your site. Need some help? Our SEO professionals can perform an SEO audit to troubleshoot issues and help you develop and implement an SEO strategy that gets results.