If you are selling something on your website, there is a good chance that you have a sales page. It is important to pay close attention to the conversion rate of your sales page if you want to maximise profits. Conversion rate is the percentage of visitors who complete a desired action. Conversion rates that your company may track include the following:
When it comes to conversion rates, there is always room for improvement. The following are different ways that can increase the conversion rates of sales pages on your website.
An effective sales page headline will catch visitors’ attention and draw them in. Some tried and true headline formulas include “How to…”, “Ways to…”, and “Top 10…”. The headline should be clear and benefit-oriented, appealing to your prospects’ needs. The headline should make readers curious, not prematurely try to convince them to purchase something. Test new headlines frequently to see which headline works the best.
Start your sales page with a hook to make visitors want to read further and learn more. You can do this by asking a compelling question, connecting with them on an emotional level, or making a surprising statement.
One of the most effective ways to boost the conversion rate of a sales page is to increase the size of the buy button. A large, colorful buy button is more likely to get your audience’s attention and compel them to take action.
Use images on your sales page to give it a more professional appearance and enhance credibility. Displaying images of your products is essential to building trust among your customers. Images also break up text on your sales page, so it is easier to scan and skim through.
“Trust” seals from the Better Business Bureau or web security firms always help increase conversions because they boost credibility. Testimonials from satisfied customers add social proof. Strategically place testimonials throughout your sales page.
No one will buy from you if you are not clear as to what you are offering. Describe what they are going to get, how it will be delivered, and what the benefits are. Conclude your sales page with a clear call to action that tells prospects exactly what they ought to do, whether that is click a button to buy something, enroll in a program, or call you for a free consultation.
When prospects read your sales page copy, they are inevitably going to have some doubts and questions. For example, they might wonder whether your products are appropriate for their needs, whether cheaper options are available, or if your products are really as good as you say they are. Write down a list of all potential objections your prospects may have and then think of ways to address them in your sales page copy.
Writing a great sales page is an ongoing effort. It usually takes a lot of tweaking and testing over time to create a successful sales page. Optimizing the conversion rate of your sales pages is not about using special tools or gimmicks – it is about getting to know your target audience well and aligning your offer with their needs and interests. Even after your sales page goes live, pay attention to analytics and get feedback from prospects and customers so you can continue to improve its conversion rate.