Australian Privacy Principles Updated March 2014

 From 12 March 2014, the Australian Privacy Principles (APPs) will replace the National Privacy Principles and Information Privacy Principles and will apply to organisations, and Australian Government (and Norfolk Island Government) agencies.

Of most interest is APP 7 on direct marketing

An organisation may only use or disclose personal information for direct marketing purposes if certain conditions are met.

http://www.oaic.gov.au/privacy/privacy-resources/privacy-fact-sheets/other/privacy-fact-sheet-17-australian-privacy-principles