We previously wrote about how to create buyer personas here. In simple terms, buyer personas represent real buyers who influence or make decisions about purchasing your products or services, but creating buyer personas is just the beginning. The next step is using these buyer personas to form your content marketing strategy. In a Corporate Executive Board […]
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Many businesses are investing more time and resources in content marketing because of its effectiveness. With that increased investment, marketers are challenged to prove their worth in the form of a content marketing ROI. Fortunately, with the growth of digital marketing, we have a variety of tools at our disposal to create benchmarks and measure […]
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Over the past few years, the popularity of content marketing has grown so much that websites and blogs uploading huge volumes of low quality content have become commonplace. Google has taken measures to limit the effect of this content on SEO performance, and some say the effect of content marketing is diminishing. But is it […]
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Looking forward to Problogger this weekend, meeting like minded folks is always a buzz. Amazing the universe that is now blogging and of course the latest ‘buzzword’ being Content Marketing yes to be read in a super hero booming voice! Just love the way marketing has got really personal and story telling is totally the […]
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Do you know whom you are addressing when you create marketing content for your business? Do you know what types of offers are appropriate for the different audiences you are targeting? If you do not know the answers to these questions, you need to determine who your target readers are by creating buyer personas. You […]
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