Use the Byline Use byline in blog posts to get people to join your list see the line underneath this blog post title? Offer something of Value In Exchange for Email lead magnets of some sort case study, checklist, how to, pdf on; what you do, who for , how, why entry level course e.g. […]
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Are you reaping the goldmine sitting in your contact list? If you’re reading this, you know that there is good business waiting in that list. Done right, you can make money off of every email you send. The Direct Marketing Association found that email marketing has a return-on-investment of 4300%1. 4300%! It’s considerably more effective […]
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As marketing budgets tighten and the global economy continues to flounder, many business owners wonder what they can do to keep their businesses financially healthy and flourishing. One of the best places to start is by leveraging the promotional tools you already have at your disposal, such as email. Email is an extremely effective marketing […]
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From 12 March 2014, the Australian Privacy Principles (APPs) will replace the National Privacy Principles and Information Privacy Principles and will apply to organisations, and Australian Government (and Norfolk Island Government) agencies. Of most interest is APP 7 on direct marketing An organisation may only use or disclose personal information for direct marketing purposes if […]
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