Marketing Automation Archives - Business Fluid

Category Archives for "Marketing Automation"

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Tags & Categories for Marketing List Segmentation

  A question I get asked a lot is how to setup tags and tag categories for marketing automation. Whilst there is no one size fits all, there is a structure which is a good place to start, and you can then evolve it to fit your business. Being able to segment your database, your […]

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Infusionsoft PartnerCon 2015 Recap

November 2015 I visited the HQ of Infusionsoft in Phoenix AZ for their annual PartnerCON conference. Partners fly in from around the globe to network, learn from speakers, see what’s happening and new. It was a really great week and i got a lot from it. Hearing from the ever quirky Michael Gerber he made […]

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7 Marketing Automation Campaigns Every Business Should Be Running

Fast and timely response is expected in todays world, leveraging marketing automation is no longer optional. Here is a list of campaigns/sequences your business should have in play; 1) Indoctrination / Lead Nurture Sequence Just because someone lands on your site does not mean they are ready to buy. Use the law of reciprocity to […]

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