A question I get asked a lot is how to setup tags and tag categories for marketing automation. Whilst there is no one size fits all, there is a structure which is a good place to start, and you can then evolve it to fit your business. Being able to segment your database, your […]
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November 2015 I visited the HQ of Infusionsoft in Phoenix AZ for their annual PartnerCON conference. Partners fly in from around the globe to network, learn from speakers, see what’s happening and new. It was a really great week and i got a lot from it. Hearing from the ever quirky Michael Gerber he made […]
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Fast and timely response is expected in todays world, leveraging marketing automation is no longer optional. Here is a list of campaigns/sequences your business should have in play; 1) Indoctrination / Lead Nurture Sequence Just because someone lands on your site does not mean they are ready to buy. Use the law of reciprocity to […]
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