The message that came out of the Recent Infusionsoft Annual User Conference was do the basics well , keep it simple, work the customer lifecycle and build relationships. Ensure you have these 3 campaigns in place a) Lead Generation b) Welcome and c) Long Term Nurture as the minimum. The welcome / indoctrination sequence is often overlooked when people first enter your world.
Create optin forms from within WordPress, simplify the process of designing, placing and triggering forms. Create popups, FLy Ins, Widget forms, notification / Optin Bar top-of-page banner
Now this is exciting a new landing page builder will be released shortly, i have played with initial beta and it enables you to build nice landing pages. We have only just started testing and can’t wait for the official release to everyone’s app.
Integration was announced you can add email capture box within a video to capture leads, I have have not played with this one yet to comment further.
We all know the Infusionsoft cart is basic so there is now a official BigCommerce integration if you want more advanced ecommerce cart solution [brought to you via washomedia.com]
New low end offering for smaller businesses not ready for the flagship product, this is frontrunner to a lot more too come i think; https://www.infusionsoft.com/about/news/press-releases/infusionsoft-launches-new-products-simplify-growth-any-small-business
Simple Facebook ad services with entry level pricing to drive traffic. More advanced campaigns to be delivered by partners/specialists
Customer facing pages can now be automatically translated into French, Portugese, Spanish or German
Very exciting times with Infusionsoft they are not holding back in pushing and growing their great products. The solid backing the company has , the amazing ethos and can do attitude across the business leave me hanging for more. The flagship product is just so so good.
Helping small business succeed? yes indeed!