Was always going to happen but here we are, mobile has overtaken desktop.
Google announces in 10 countries searches on smartphones now exceeds those generated on desktop WOW. Credits to SEL ;
http://www.technewstoday.com/23454-mobile-search-volume-on-google-exceeds-desktop-in-10-countries/
This was last year BUT “A tectonic shift” love that statement; http://searchenginewatch.com/sew/opinion/2353616/mobile-now-exceeds-pc-the-biggest-shift-since-the-internet-began
How have you updated your marketing to be a mobile FIRST strategy? I am loving SMS marketing in this arena and the immediate engagement that can be had. You can automate this and really connect with your audience and send offers, ask questions & more.