Do you know whom you are addressing when you create marketing content for your business? Do you know what types of offers are appropriate for the different audiences you are targeting? If you do not know the answers to these questions, you need to determine who your target readers are by creating buyer personas. You […]
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Are you a business owner looking for ways to expand your marketing reach without spending a ton of money? Many are finding that social media marketing is a powerful, low-cost vehicle to increase exposure and improve conversion rates. Let’s walk through five basic steps to help you harness the power of social media to build […]
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McKinsey presents some interesting survey data and pointers for the Health industry in this article; Healthcare’s digital future. I like and agree with the statement that “we are on the cusp of the 3rd wave of IT adoption”. Digital is massive and healthcare businesses really need to up the ante with customer engagement, as the world has […]
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Big change announced by Google the authors image will no longer be shown, i will miss it i like the personalised nature of it; John Mueller today on G+ said “We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a […]
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