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buyer persona, content marketing

Use Buyer Personas to Guide Your Content Marketing

We previously wrote about how to create buyer personas here. In simple terms, buyer personas represent real buyers who influence or make decisions about purchasing your products or services, but creating buyer personas is just the beginning. The next step is using these buyer personas to form your content marketing strategy. In a┬áCorporate Executive Board […]

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Tips for Measuring Your Content Marketing Performance

Many businesses are investing more time and resources in content marketing because of its effectiveness. With that increased investment, marketers are challenged to prove their worth in the form of a content marketing ROI. Fortunately, with the growth of digital marketing, we have a variety of tools at our disposal to create benchmarks and measure […]

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content marketing strategy

Content Marketing: Quality over Quantity

Over the past few years, the popularity of content marketing has grown so much that websites and blogs uploading huge volumes of low quality content have become commonplace. Google has taken measures to limit the effect of this content on SEO performance, and some say the effect of content marketing is diminishing. But is it […]

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