Marketing Automation

Get Organised, Grow Sales, Save Time and Thrive

R O T I = return on time invested  || What can you automate today that will save you time tomorrow? There is no more time, SUCCESS is no longer related to how many tasks you can complete, but the SIGNIFICANCE of the tasks completed.

The world is changing fast and people expect a fast personalised response where ever they connect with you. The right message at the right time principal applies big time no question.

ABOUT THE MARKET

1) The adoption of Marketing Automation technology is expected to increase significantly (Source: Sirius Decisions)

2) Marketing Automation has seen the fastest growth of any CRM-related segment in the last five years (Source: Focus Research)

3) By 2020, customers will manage 85% of their relationship without talking to a human. (Source: Gartner Research)

CHALLENGES

4) 50% of qualified leads are not ready to purchase immediately. ( Source: Gleanster)

5) 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads are qualified. (MarketingSherpa)

BENEFITS

6) Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)

7) Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)

8) 63% of companies that are outgrowing their competitors use Marketing Automation software. (Source: Position2)

BUYING TRENDS

10) 77% of CMOs at top performing companies indicate that their most compelling reason for implementing Marketing Automation is to increase revenue. (Gleanster)

11) The top consideration factors when evaluating Marketing Automation software are

1. Price, 2. Product integration (CRM, social, mobile, etc.), and 3. Ease of use

(Source: PepperGlobal)

12)  Lead nurturing functionality is the #1 most important feature to Marketing Automation software buyers, followed by CRM integration and analytics/reporting. (Source: PepperGlobal)

We can help you get automation working in your business, unleashing the power will give you a lift and help you prosper.

Infusionsoft the All In One Software for Small Business, is our favourite tool of choice here. We offer consulting, kickstart and ongoing services to help you get the most from this is amazing offering.
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Check this post; 7 Marketing Automation Campaigns Every Business Should Be Running

We also have an excellent solution to leverage the power of Lead Generation on Linkedin, including capturing connections into your CRM real time. More on Linkedin Marketing here.

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Watch a Video –>  What is Marketing Automation?