Social Media Marketing

Getting out where your customers are and engaging in conversations.

Many make the mistake of trying to push their products & services in social. The voice and type of conversations going on vary across the platforms and you need to modify your activity accordingly.  Setting goals for your campaigns  so you can measure ROI is advisable, of course it can be hard to gauge ROI as customers can be at various stages of your sales cycle (including already being a customer) when they see your messages.

• Content marketing plan comes first
• Consider post frequency
• Voice/Style
• Communities & Groups
• Find key influencers in your market and engage with them, share their posts
• Tools
  • There are many helpful tools to assist managing Social like Hootsuite for example.

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